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Part 1 | Part 2 | Part 3 | Part 4 | Part 5
CadoMotus’ strategy is to work with the best brands in the world, and by doing so bring multiple areas of proven expertise to bear on a new range of skating products.
One of the first things CadoMotus did as a new company was to work with successful wheel brand MPC - establishing a sole distributorship for the European Union. “This helped us a lot," says Diederik Hol (NED), "Due to the proven product success of MPC we could move forward faster, investing in more stock and in our own research & development.”
Besides MPC, CadoMotus cooperates with Bones Bearings, the best known bearing company in the wider skating industry and the pioneer of the Swiss bearing that was a speed skating benchmark. CadoMotus also works with two of the World's most well-known boot makers in Davide Mariani (ITA) and Paul Marchese (USA) - to ensure the incorporation of years of boot making experience and the best boot knowledge into the company's products.
Together with Paul Marchese, arguably the top boot maker in the World of short-track speed skating, CadoMotus is working on a range of ice speed skating products, debuting in 2009 with the Marchese One short-track boot. This will be followed by short-track and long-track blades that have been tested and refined by a number of World class athletes in Holland and in the USA, and were co-designed by Kees Douma (NED), who has been behind the development of some of the most innovative and successful steel blades in recent years.
"These renowned brands and the personalities behind them add knowledge and expertise to what we do as a company, and ensure that CadoMotus sells and distributes top quality skating products." – Diederik Hol
Back to Part 1: Still a brand new skate company
On to Part 3: Working with the best people
